With the founding of the company came the Culligan brand, one that has grown from local word-of-mouth acknowledgement to national recognition, thanks to print ads premiering in Life Magazine in 1947 and radio commercials introducing Hey Culligan Man! in 1958. As our recognition grew, franchises expanded, and product lines broadened, we changed our name to reflect our growth, first to Culligan, Inc. in 1952, followed by Culligan International Company in 1970.